About Grüezi bag

Information and facts

Grüezi bag GmbH is an owner-managed company based in the Bavarian Alpine foothills. Founded in 2016 by Markus Wiesböck, the company produces high-quality outdoor equipment and clothing with a high level of innovation that combines comfort and functionality.

Grüezi bag® is considered a game changer in the Insulation technologyThe Bavarian company relies on natural materials and develops its own insulations that function reliably even in damp conditions and create an excellent microclimate for the body.

Markus Wiesböck is a developer and managing director with extensive experience in retail and materials. His philosophy is: "When I do something, I do it properly, according to the motto: make the product better, develop from the customer's perspective, and produce sustainably. It's all about comfort. Always!"

Awards

Who invented it? Grüezi bag! The small Bavarian company has been recognized for its innovations in the outdoor sector since 2015. awarded.

Sustainability and climate responsibility

Grüezi bag® places great emphasis on ecological manufacturing, durability, and repairability of its products, while maintaining high technical performance. All materials are designed to provide the highest possible comfort for all outdoor activities.

  • Repair and refill service for sleeping bags
  • Washability of DownWool® products
  • CO2-neutral company
  • RDS-certified down from Europe
  • mulesing-free sheep wool from the Alps
  • Renewable resources
  • Naturally degradable
  • Dealer relationships
  • Green Codex

Innovations

Grüezi bag® is THE innovation in insulation filling, cut and materials: DownWool®, DownWool® Hybrid, WoodWool and SilkWool perfect the sleeping and carrying climate based on wool.

  • DownWool®, DownWool® Hybrid: Made in Germany
  • Silkwool
  • Video editing
  • Innovative features demonstrate a great attention to detail: a slanted zipper so you can rest your feet on top of the sleeping bag rather than next to it. The comfortable cut of the sleeping bag doesn't leave you feeling like you're in a sausage skin. A sophisticated jacket cut that's comfortable for exercise without being restrictive.
  • What isn't good enough is reinvented: the first sleeping mat with a two-layer construction and connectable design.
  • The first sleeping bag with a 3D dome mosquito net.
  • The first jacket with the insulation combination of down and wool (DownWool®) and with the insulation combination of silk and wool (SilkWool).

Why different insulations? It's physics!

When there are large temperature differences, there are different physical requirements.

DownWool® 

Down, for example, provides excellent insulation but is sensitive to moisture, and you tend to overheat quickly. Wool, on the other hand, is robust, resistant to moisture, and provides an exceptionally balanced climate. Combined in DownWool®, consisting of 70% RDS-certified down and wool from Alpine sheep, we achieve entirely new properties. DownWool® is more resistant to moisture, as proven by laboratory tests from the renowned Hohenstein Testing Institute. At humidity levels of up to 90%, it has been shown that DownWool® actually increases its loft in high humidity. Wool also regulates temperature and climate, creating a pleasantly dry climate in your sleeping bag or jacket.

The materials prove: Nothing beats nature when it comes to insulation and comfort. It just takes the right combination. Therefore, we determine the optimal amount of wool and down for each sleeping bag and jacket to achieve a balanced microclimate.

more information about DownWool®

SilkWool

For active sports, we have developed our SilkWool insulation made from silk and wool. It impresses with 

  • Optimal body climate – even at higher temperatures
  • Wide range of applications: from mild to frosty conditions
  • Perfect for all high-intensity sports activities

more information about SilkWool

DownWool Hybrid

For extreme cold, we use our DownWool hybrid construction. The great advantage of this layered construction is that the moisture that builds up in the sleeping bag does not condense and freeze on the outer material as usual, but is absorbed by the alpine wool and released into the cold ambient air. The down is dry and fluffy, so that it retains its excellent insulating effect even at extremely low temperatures well below -15 °C.

more information about DownWool-Hybrid

Product Categories

your contacts

Markus Wiesböck

Developer, inventor, maker, managing director

"So much comes to mind that I don't even know what to do first. Even with writing books, I'm getting faster and faster because I want to know what's going to happen!"

Hedwig Fuchs

Ruler of texts and daily commitment to the big picture

"I love and need mountain sports: stress relief in one of the most beautiful regions in the world!"

marketing@gz-bag.de

Alina Poiger

Fairy Godmother for Retailers and Logistics

“Ice hockey or dog walking, bowling, mountain biking and spinning – always on the move!”

order@gz-bag.de

Grüezi bag Lightful DownWool Vest W - Banner

Rachel Stiller

Ruler of pixels and print

“Colorful is my favorite color!”

design@gz-bag.de

Daniela Pilger

Back office – in use across the board

"Being out in nature is my way of balancing things out… and whenever possible, I prefer to do it with equipment from Grüezi bag." 😊

info@gz-bag.de

Florian Lux

Controlling, certification

"Archery has been my passion since childhood. Being able to spend time outdoors with my hobby, family, and friends makes me grateful."

controlling@gz-bag.de

Jonathan Madyson Soekah

Social media junkie and trained eye for film and photography

"I would love to visit Everest Base Camp!"

grafik@gz-bag.de

Koen van Dijk

Content, B2B, campaigns

"Whether cycling, hiking, climbing, or wild camping—the main thing is to be outdoors and have a real adventure! Preferably with a camera in hand and good friends or family by my side!"

media@gz-bag.de

Freelance sales representatives (m/f/d) wanted for various regions in Germany

Looking for new colleagues for our duvet collection!

More information