For the sleeping bag brand Grüezi bag, manufacturer Kultschlafsack from Bad Feilnbach, Bavaria, company founder and managing director Markus Wiesböck is further expanding sales in Europe. Since the beginning of 2021, there has been a new partner for the Benelux markets.

The Dutch agency CJ Agencies, based in Baarn, has taken over sales duties. Besides Grüezi bag, it also represents the brands Black Diamond, MSR, and Gregory, among others. The agencies Conecto (Bavaria), Britta Schlapp (Baden-Württemberg), and Höhenfieber (West, North, and East Germany) are responsible for sales in Germany. Michael Spörr is responsible for Switzerland.