The brand-new sleeping bag brand GRÜEZI BAG – that's how it all began!

Founder Markus Wiesböck and his story about the creation and development of his sleeping bag brand Grüezi-bag.

BRAND NEW SLEEPING BAG BRAND

First the idea, then it all went south! My first attempt to have my idea for custom sleeping bags produced by a major sleeping bag company was a flop. It was all about profit, and that made it nearly impossible to realize my ideas. As so often happens, it ended in disputes and court proceedings. Now I was standing here:

"Should I give up? Hmmm, no, I don't give up that easily!"

So I googled like crazy and looked for a sleeping bag company. Unfortunately, everything I found in Germany or neighboring countries was too expensive. So I continued searching in Asia. I was a bit nervous. After a long search, I found three companies. Okay, I gathered all my courage, got on the plane, and off to Asia. After a 14-hour flight and at least three checks at security stations to see if I had a fever (the Chinese like to do that), I was in Shanghai. Oh dear, a bit bigger than Munich – hmm, and a little confusing. I had three addresses I wanted to visit on the very first day.

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